• Bakery in East Africa

    Bakery Supply Chain in East Africa

TASKS

  • GPS location and GPS geo-facing capabilities of retail outlets.
  • Brand performance analysis of each of their brands in all their stores.
  • Ensuring market coverage, order placement and fulfillment
    Competitor activity tracking.

RESULTS

  • Order fulfillment turnaround time reduced from more than a week to hours and days – Traditionally order takers had to come to HQ to process orders.
  • Increased share of shelf.
  • Increase in outlet coverage as a result of outlet mapping.

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